Direct Response Marketing for Call Centers
Let’s say your company’s marketing department hits a home run. It has launched a robust direct response marketing campaign that’s turning heads. Congrats! What systems do you have in place to receive and manage the avalanche of phone calls coming your way? Every call you fail to answer threatens the success of the campaign. A call center can take the influx of calls related to your direct response marketing campaign off your staff’s shoulders and give you much-needed breathing room to make the most out of your marketing efforts.
What is Direct Response Marketing?
Direct response marketing is a type of marketing that engages an audience and incites an on-the-spot response. Whether it’s a discount, free reward, public recognition, or requested information, a direct response marketing campaign offers its audience something valuable and relevant that they can’t pass up. This type of marketing is so common that you may not realize it’s all around you. From T.V. commercials to magazines to websites and radio ads, direct response ads are created with a specific goal in mind – to drive a reaction like downloading, sharing, subscribing, or calling.
A Call Center’s Role
Inbound call centers play a huge role in the success of a marketing campaign. If a business encourages customers to dial a number, there must be a call center service on the other end to handle the influx of calls. The fact of the matter is:
67% of people will hang up the phone out of frustration if they can’t speak to a real person.
72% of people who reach an automated message will hang up.
7 seconds is all it takes for customers to form an impression on a business.
The minute your ad is live, you need to be ready to start taking calls. Without an available representative on the other end of the line, you risk the chance of losing over half of your leads, and your direct response marketing campaign success rate drops significantly.
A U.S.-based live-operator inbound call center like Gold Mountain can arm you with the immediate support needed to handle significant campaign call spikes and help drive sales results. Call center agents like these are experienced and highly motivated to secure your leads and make a lasting brand impression.
Benefits of a Direct Response Marketing Call Center
Because direct response marketing is so targeted and specific, consumers know what to do, how to do it, and are compelled to respond. Partnering with an inbound call center protects your bottom line and makes it easy to deliver top-quality performance. Here are just a few of the day-one benefits of a direct response marketing call center:
- Overflow services, monitored call flow, and call spike management
- Pressure-free up-sell and cross-sell techniques
- 24/7 in-house agents for maximum call coverage
- Custom software to easily track and manage preferred KPIs
- Consistent, high-quality call connections
- Reduced call abandonment rates and increased customer satisfaction
It’s no secret that airtime and ad availability create intermittent call volumes. Direct response call centers offset the challenges of factors outside your control. Even better, most call centers house analytical tools that pinpoint which clients are more receptive to advertising collateral, so you’ll know which leads are worth pursuing.
Why Gold Mountain?
When you partner with Gold Mountain, you gain more than just a vendor. You gain peace of mind knowing that every inbound call, live chat, or email will be seen. KPIs will be monitored, transactions processed, and questions answered and as a perfect extension of your business. Direct response marketing makes it easy for consumers to call, and Gold Mountain makes it easy to see that success. Connect with us today for a free initial consultation and see for yourself why we set the highest standards around!